What is Entertaiment?

Entertaiment is often abbreviated as entmt. on fliers or in industry news publications. It is also used in short hand note taking.

The article aims to answer the question “What is entertaiment?” through definitions, in a multidisciplinary dialogue with the area of Management. A bibliographical search was used to list previous definitions, which were analysed through qualitative research proceedings and an original systematic process that gave rise to new entertainment definitions focused on product, experience, culture and communication notions, pointing to different areas. These definitions help build more solid entertainment academic discussions and clearer and wider entertainment materializations. However, there are limitations derived from few empirical reflections.