When you think of business news, you might picture black-and-white journalism in a major newspaper or a nightly recap on your favorite television show. But business news can also refer to the day-to-day updates that a company shares with its employees and customers. The purpose of these updates is to inform the public about what a company is doing and how it is changing in the marketplace.
Writing about business news is different than writing other types of content. It requires a special voice and knowledge of how to grab and hold the attention of a reader. Often, it may be helpful to hire a professional writer to ensure that the business news is delivered with the right tone and style.
Creating and publishing world business news articles is challenging, particularly because the modern world is constantly changing. What’s newsworthy today may be old news tomorrow, so it’s important to keep your eye on the prize and write only what will have relevance for your audience.
The best way to share your business news is through a press release. It’s an effective tool for sharing a single piece of news about your company to multiple audiences, including journalists and the general public. However, you need to know how to write a good press release to make it more likely that journalists will pick up on your story.
Begin with a headline that is both interesting and succinct. Journalists are taught to include the “five Ws” (who, what, where, why and when) in the opening lines of a news article, so it’s important to follow this model when crafting your own headline. Journalists are surrounded by other news stories in their inboxes, and your headline needs to stand out from the rest.
Write a lead that explains the significance of your story in the context of the industry and the broader economy. This is known as the newsworthiness test and should be at the heart of your story. Include a quote from an expert in the industry to lend credibility and make your lead more compelling.
End with a call to action that tells readers where to find more information and how they can get in touch with you. This is especially important when you’re distributing your press release via email, because journalists are unlikely to click on a link without an incentive to do so.
If your business news is worthy of being shared with a publication, it’s essential to provide clear and accurate contact information for your company. This will prevent the journalist from having to track you down to get more information, which can be time consuming and frustrating for both parties. Include a phone number and an email address where the journalist can reach you, and be sure to spell your name correctly. It will make it easier for them to identify you in the event that they need to verify any facts or dates in your story.